So many factors go into a brand, not just words such as a business name, or even a logo. With a website based business; colors, photographs, text, layout, features and functions all present one experience. The integration of truth, beauty and joy is always our goal. Those have been our standards since we started 12 years ago. All three attributes are based upon Greek and Roman lore about The Three Graces.
The Three Graces has always relied upon the jewelry to speak for itself in both photographs and descriptions. One idea was to add lifestyle images to the website to create a more personal and relatable experience for you.
Below are glimpses at the process of exploration in the form of mood boards.
And the second...
This form of brainstorming visually helps to narrow down a mood, a color palette, various styles of photography and sets the overall tone. Examined, but ultimately not chosen, these two mood boards are an illustration of some of the thought process that goes into presenting our world to you. How do you respond to these images? What feelings do they spark in you?